Before any recommendations can be made, a thorough assessment of your marketing analytics must be completed. Every website, micro-site, landing page, and social channel must be tracked properly. With over a decade of web design & development, SEO, and marketing experience specifically for this sector, our proprietary discovery & assessment process will ensure we are effectively tracking and measuring every key metric.
IF YOU DON’T MEASURE IT, HOW CAN YOU IMPROVE IT?
Did you know Google Analytics scripts can track and measure these key metrics
• Google Maps driving direction requests
• Article consumption by percentage value
• Outbound links
• Max page scroll by percentage value
• Download of any file type
• Video playback at 25%, 50%, 75% and 90% intervals
• Video events ‘play’, ‘pause,’ and ‘finish’
• Mail to (email) links