WE CAN HELP YOU DOUBLE YOUR PRACTICE!


MEDICAL NEWSLETTER MARKETING

Pinnacle Medical Marketing medical news journal strategy has taken the latest in marketing meta-analysis to maximize the effectiveness of direct mail campaigns. You might have experienced less than satisfactory results from previous direct mail endeavors since past research has shown that 60% of mail is discarded with a quick glance as “junk mail”. Typically direct mail would be designed as an offer or branding piece with only minimal information about the practice and a few bullet points. Potential patients are unable to garner any real information about the practice and the value of the services they provide from traditional direct mail.


DIRECT MARKETING THAT WORKS

Pinnacle Med Marketing has developed a marketing medium designed specifically for the medical and health care industry. We custom tailor a medical or health news journal specific to your practice and send it to a demographically selected customer base in you area.

Not only do we design your journal to include practical and informative articles that relate directly to your medical procedures and treatments, we also highlight your background, expertise, facility attributes and staff. This custom format is an effective way to
introduce your practice and medical expertise to new potential patients. Not only has this marketing medium been proven to be very effective tool for adding new clients, but the format also allows you to market products and services that can generate significant ancillary revenue for your practice. In addition, we can also highlight specific offers and discounts.


WHY WILL THIS WORK TO GROW YOUR PRACTICE

Our exclusive news journal strategy has taken the latest in marketing meta-analysis to maximize the effectiveness of
direct mail campaigns. You might have experienced less than satisfactory results from previous direct mail endeavors since past research has shown that 60% of mail is discarded with a quick glance as “junk mail”. Typically direct mail would be designed as an offer or branding piece with only minimal information about the practice and a few bullet points. Potential patients are unable to garner any real information about the practice and the value of the services they provide from traditional direct mail.

This is why we have developed the news journal format. Instantly your marketing piece becomes of interest and it speaks to the number one concern across most demographic profiles, their health. This is no longer considered a “junk mail” piece but a medical journal that speaks to specific and relevant health issues. By providing article based explanations, procedural options and philosophies the reader is engaged and informed.


HOW COST EFFECTIVE IS THIS FORM OF MARKETING

In developing the pricing matrix for the medical news journal marketing our goal was to introduce the program at affordable price points. Our philosophy of business is to develop a strategic partnership to grow your business to where you want it to be. With that in mind, we do not want to ask you to commit to a multi-month contract. Because we have seen exponential growth in several practices currently using this format, we are confident that we can assist practices committed to developing a plan for growth to achieve success. That is why offer several customizable formats and introductory packages with the goal of demonstrating to you how effective this unique marketing medium is. We know that success is the best business practice.

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